Great Lakes Scuttlebutt

Great Lakes Scuttlebutt is a free bi-monthly magazine distributed at more than 1600 locations across the Great Lakes region. Full gloss and expertly designed, each issue contains content related to boating products, services, events, destinations, and more—all tailored to favor the largest boating audience in the US.

The magazine is also available in an easily read electronic format complete with click-through links to websites and emails, embedded video, and photo slideshows. Through the use of the Great Lakes Scuttlebutt app, the magazine is even available when the user is offline.

Great Lakes Scuttlebutt reaches more than 100,000 boaters every issue with our printed publication and experiences another 100,000+ pageviews of every issue online. Growing all the time, GLS is the ideal environment for your marketing message.

GREAT LAKES SCUTTLEBUTT IS EVERYWHERE BOATERS ARE FOUND

Distribution Locations • Boat Shows • Destinations

Click to Visit the Map

EDITORIAL CALENDAR

January & February

WINTER ISSUE

Editorial Features :
2021 New Boat Models
Staying Busy & Working Ahead

Space Reservation : December 04, 2020

Materials Due : December 11, 2020

Available :
January 05, 2021 through March 15, 2021

March & April

SPRING ISSUE

Editorial Features :
Youth Programs
Spring Commissioning

Space Reservation : February 02, 2021

Materials Due : February 09, 2021

Available :
March 10, 2021 through May 15, 2021

May & June

LAUNCH ISSUE

Editorial Features :
Crowdsourcing for Boaters, by Boaters

Space Reservation : April 07, 2021

Materials Due : April 14, 2021

Available :
May 06, 2021 through July 15, 2021

July & August

SUMMER ISSUE

Editorial Features :
The Best Boating Season: Spending more time aboard than ever before

Space Reservation : May 27, 2021

Materials Due : June 07, 2021

Available :
June 24, 2021 through September 15, 2021
Fully Distributed Prior to July 4th weekend

September & October

FALL ISSUE

Editorial Features :
Earning Income with Your Boat
Winterization

Space Reservation : July 30, 2021

Materials Due : August 06, 2021

Available :
August 23, 2021 through November 15, 2021
Fully Distributed Prior to Labor Day weekend

November & December

BUYER’S GUIDE

Editorial Features :
New Products for 2022
Safety via Products, Planning & Education

Space Reservation : October 04, 2021

Materials Due : October 12, 2021

Available :
November 02, 2021 throughout 2022

ADDED VALUE ONLINE

ITEMS THAT CAN INCREASE YOUR EXPOSURE WITH YOUR PRINT AD AT NO EXTRA COST.

ALSO AVILABLE AT À LA CARTE PRICING

WEBSITE

GreatLakesScuttlebutt.com is a useful and informative resource for boaters. Your company information is distributed by way of:

Featured News Stories
Highlighted articles of interest appear on the home page.
Daily News Feed
Multiple articles are published every day.
Video Gallery
Original GLS videos and highlighted company videos are published.
Calendar of Events
Your Great Lakes boat show or boating-related event can be added.
Giveaways & Promotions
Sponsored products can be given away to increase brand exposure.
Interactive Map
Boat shows, destinations, and distribution locations are easily navigable.

Available advertising banners include 728×90, 468×60, 300×250, or 300×200.

SOCIAL MEDIA

Always growing and interacting with our readership, your information can be shared on our channels. As an advertiser with Great Lakes Scuttlebutt, we will help you reach Great Lakes boaters beyond the magazine, too.

VIDEO GALLERY

Our extensive video gallery is loaded with boating industry interviews recorded at the boat shows and press events we attend. Additionally, there are categories available for readers to explore How-To videos or advertiser videos.

Great Lakes Scuttlebutt can feature, share, and promote videos that you supply to us.

DIGITAL EDITION

A replica of the print version, our online magazine is always free, always available, and can be viewed on all devices.

We have a variety of ways to add value to your content.

Margin banner ads on the sides of the digital edition can be added to one or multiple pages.

Play buttons indicate a video has been added to your ad or article.

ALSO AVAILABLE

Interstitial Page // Belly Bands // Gallery Slide Show // Tall Pages
Call for rates.

PRINT & DIGITAL BONUS FOR BROKERS

BROKERAGE LISTINGS SECTION

Are you a boat broker? With your print ad, you receive free listings to get the boats you have for sale noticed. Plus, those listings, powered by YachtWorld, appear on our website at no additional cost.

Each issue your print ad runs, we send you a form to update your listings.

25 Listings Allowed for 1/8 Page Ad Purchases
50 Listings Allowed for 1/4 Page Ad Purchases
100 Listings Allowed for 1/2 Page Ad Purchases
200 Listings Allowed for Full Page Ad Purchases

BANNER AD PLACEMENT

A client-suppled 468×60 banner, linked to a landing page of your choice, will rotate in a multitude of locations for the duration of your advertising schedule.

SCUTTLEBITTS

Our weekly eNewsletter is sent to over 25,000 subscribers’ email inboxes. We offer a variety of locations and sizes for your ad or editorial content to reach boaters and businesses. Call for rates.

SPECIFICATIONS & RATES

Discounts may be applicable with multi-issue prepaid contracts.
Call our office at 877-775-2538 Ext. 100 to see if you qualify.
The link to the auto-pay form is: www.greatlakesscuttlebutt.com/autopay

MECHANICAL REQUIREMENTS

PUBLICATION SIZE
Publication trim size: 8.5″ x 10.875″
Bleed size with 0.25” bleed: 9″ x 11.375″

NOTE: Keep live content in safe zone, a minimum of 0.25″ from trim.

AD SUBMISSION GUIDELINES
Print Ready Ads:
Ads must be in PDF, TIF, or JPEG format and sized correctly: 300dpi at 100% size.
Submit to design@kylemediainc.com.

Need help designing your ad?
Ad design and production assistance is available at reasonable rates.
For questions about art and production, call 877-775-2538 Ext. 400.